Market analysis, competitive analysis, audience analysis, etc. are the basis of any successful campaign. Besides the instruments for many secondary research, we also have the know-how and the passion, for achieving decisive findings for our customers.
In primary research, e.g. advertising effectiveness research (pre-and post-tests), user surveys, modeling, proven partners do assist us, with whom we have already carried out many successful projects.
We are thirsty for knowledge and persistent. We want to understand the marketing strategy, communication and campaign goals of our customers. Then we know which communication channels suit best to transport the message to the audience. As our customers know their markets, we are aware of the impact of the media - both qualitatively and quantitatively.
This is often to use existing media in an extraordinary way and discover new, unusual but effective advertising media.
We provide strategic recommendations, where, how, and when the campaign reaches its goals, and determine the optimum necessary budget corridor.
The selection of the most effective single media is based on many criteria, e.g. reach, affinity, cost/performance in the target group and to the environment in which the campaign is visible. From our tools, we generate the target groups, rankings, evaluations and plan alternatives. The evaluation of the respective performance figures is part of our recommendation. Of course, quantitative criteria are only part of the truth. That is why we invest time and sometimes nerves, to learn more about the media and its impact in the target group.
Through many years of experience, excellent contacts with the media and last not least because of our negotiating skills, we ensure optimal purchasing conditions. We intensively and successfully take care for optimal placement - regardless of whether it's TV optimization, placement in magazines, online portals or on the choice of location for OOH media. Even if the campaign is already "on air", we continuously improve in order to take into consideration relevant developments and changes. Our customers also love us for realizing very individual wishes to straightforward reporting. Our computer system is extremely flexible – and so are we.